Choose Encompass Health campaign objective:
Educate patients/caregivers on their right to advocate and choose the right level of care for them or their loved ones.

Creative direction:
Capture the story of Francine Johnson, a former stroke patient whose video dancing with her husband during rehabilitation at an Encompass Health hospital went viral. Use her story to help share why patients and caregivers should think about rehabilitation and why Encompass Health might be right for them.

Choose Encompass Health campaign print ads were offered in several layout options.

A set of Choose Encompass Health campaign digital ads (two shown here) was designed to coordinate with each print ad layout option.