HealthSouth National Rehabilitation Week Campaign 2014-2015
Observance of National Rehabilitation Week was a longstanding tradition at HealthSouth (and now Encompass Health). The 2014-2015 theme, for which I designed all materials, was “Passport to Independence.” This travel-related theme was not only about highlighting the successes of our patients who embark on their journey with HealthSouth to their destination of independence but also a time to celebrate the therapists and staff who play a role in helping patients reach their goals. The hospitals get very competitive and creative in their celebrations of NRW. Activities included an employee bon voyage kickoff feast, “tacky tourist” dress-up day and a patient reunion featuring desserts from around the world.
Variable areas on all collateral (in pink text or represented by logo placeholder) are customizable with hospital name, logo and contact information and are ordered via the company’s online print store.